Ford looks to wow Detroit auto show visitors with the 'Cloud Journey'
01-07-2012, 08:36 AM
#1
1.0 BAR
Thread Starter
Join Date: Aug 2011
Posts: 577
Ford looks to wow Detroit auto show visitors with the 'Cloud Journey'
Ford wants to flood its exhibit at the North American International Auto Show with visitors and use a series of interactive displays to bolster the image of the Ford and Lincoln brands.
Mark Fields, Ford's president of The Americas, would not put a figure on the investment but acknowledged the efforts to create an experience for visitors is more costly than the old days of cars and thick carpet.
Read more: http://www.freep.com/article/2012010...Cloud-Journey-
More coverage: http://www.freep.com/detroitautoshow
Mark Fields, Ford's president of The Americas, would not put a figure on the investment but acknowledged the efforts to create an experience for visitors is more costly than the old days of cars and thick carpet.
Read more: http://www.freep.com/article/2012010...Cloud-Journey-
More coverage: http://www.freep.com/detroitautoshow
Thread
Thread Starter
Forum
Replies
Last Post
HMT-Roger
Auto News
0
11-16-2011 01:24 PM
