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Ford looks to wow Detroit auto show visitors with the 'Cloud Journey'

Ford looks to wow Detroit auto show visitors with the 'Cloud Journey'

Old 01-07-2012, 08:36 AM
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Default Ford looks to wow Detroit auto show visitors with the 'Cloud Journey'

Ford wants to flood its exhibit at the North American International Auto Show with visitors and use a series of interactive displays to bolster the image of the Ford and Lincoln brands.

Mark Fields, Ford's president of The Americas, would not put a figure on the investment but acknowledged the efforts to create an experience for visitors is more costly than the old days of cars and thick carpet.

Read more: http://www.freep.com/article/2012010...Cloud-Journey-

More coverage: http://www.freep.com/detroitautoshow
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