For my engineering entreprenuership class, we had to come up with a product/business plan. I need your help for some market research.

*sample product (base head unit used designed by Clarion)*


Question 1: Would you pay 20% more for an aftermarket CD reciever with the ability to read MP3's off a USB key drive?

Question 2: Would you be more likely to purchase a new car if it had the key-drive USB capability?

THANKS GUYS!!!!

 

no and .... no

 

Yes, and no, that wouldn't be the only factor in my decision. However, if I had two cars that were identical and this one had the usb key thing, I'd take it

 

okay, i'm going to rephrase question 2... Would you like this as an option on a new car?

 

Yes.

 

lemme tell u something about people that like to have great sound

they swap out all the stock pieces, unless ur talking about high-end stock units like on the luxury mercedes models

 

I'm fully aware of that. Our product is based on the fact that everyone likes things to be convenient and easy. Thats what our product does. But a lot of cars that are marketed towards younger audiences who are big into music are getting a lot nicer stereos. I can see a lot of people in their mid 20s who would be buying a $22k with a nice stereo like the convenience of playing music with their key drive that they carry with them on their keychain.

 

Theres already a patent on that Idea, so good luck trying to mass produce.

 

are you serious? its for a class project, i'm not really looking to make a business out of it, it'd be impossible to compete w/ all the big names like sony, pioneer, kenwood, etc... do you have a link to the patent? we searched but didn't find anything... thats a problem

 

no & no. i like Alpine HU's.