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VW looking to lure Americans with its latest Beetle makeover

VW looking to lure Americans with its latest Beetle makeover

Old 08-23-2011, 08:30 AM
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Default VW looking to lure Americans with its latest Beetle makeover



Will American motorists — never mind those in Germany and the rest of Europe — take to the latest generation of the Volkswagen Beetle?

More than seven decades after the launch of the original “people’s car,” an all-new Bug is finally rolling into showrooms — or perhaps that should read the “Newer” Beetle, as VW’s new Bug replaces the so-called New Beetle, which the German automaker launched a decade ago to general indifference in much of the world.

That was especially true in Germany, where motorists saw the retro-mobile as an uncomfortable reminder of the austere days following the end of World War II. It was cheap transportation for a devastated nation looking for more than bicycles, but by the turn of the new Millennium it was no longer chic. In the U.S., meanwhile, the New Beetle developed a strong but short-lived cult. Demand for the car fell rapidly as the round design became derided as a “chick car.”

Read more: http://www.msnbc.msn.com/id/44162314.../#.TlOqfV3dcYU

What do you think, will this version of the Beetle ever gain popularity in North America?
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