Go Back  HomemadeTurbo - DIY Turbo Forum > Homemadeturbo > General Discussion > Auto News
Mazda Ties U.S. Expansion Goal to Sporty, ‘Real’ 40 MPG Cars >

Mazda Ties U.S. Expansion Goal to Sporty, ‘Real’ 40 MPG Cars

Mazda Ties U.S. Expansion Goal to Sporty, ‘Real’ 40 MPG Cars

Old 10-16-2011, 11:49 AM
  #1  
1.0 BAR
Thread Starter
 
Join Date: Aug 2011
Posts: 577
Default Mazda Ties U.S. Expansion Goal to Sporty, ‘Real’ 40 MPG Cars

Mazda Motor Corp. says it’s making “real-world” fuel-efficiency a core attribute of a brand that mainly touts sporty handling as the Japanese carmaker seeks to lift U.S. volume 74 percent by mid-decade from last year.

Mazda next week begins U.S. sales of revamped Mazda3 compact cars with its Skyactiv engine and transmission that improves fuel mileage by 18 percent, said Robert Davis, senior vice president of U.S. operations. Cars with the powertrain get 40 mpg in highway driving without slowing acceleration, he said.

“It’s not acceptable to us have 40 mpg and sacrifice performance,” Davis said in an interview yesterday. Mazda3 also delivers better fuel efficiency without shedding the spare tire or using a smaller fuel tank to cut weight as rivals have done, he said.

Mazda plans for the new engine, also being added to its CX- 5 compact crossover due next year, and diesel models that arrive by 2013 to speed U.S. growth for the brand that trails Hyundai Motor Co., Kia Motors Corp. and Fuji Heavy Industries Ltd.’s Subaru in volume. U.S. sales for the Hiroshima, Japan-based company totaled 229,566 in 2010 and may exceed 250,000 units this year, based on its pace through September. The company’s target is 400,000 by mid-decade. Mazda peaked in 1986 at about 339,000.


Read more: http://www.businessweek.com/news/201...-mpg-cars.html
HMT-Roger is offline  
Related Topics
Thread
Thread Starter
Forum
Replies
Last Post
HMT-Roger
Auto News
0
12-28-2011 11:27 AM
ibuyusell101
Turbo Parts For Sale
3
06-18-2009 08:30 AM
HMTguy
General Discussion
18
07-07-2006 01:38 PM
J-SMITH69
General Discussion
25
06-15-2005 07:19 PM
sgoertz
Turbo Parts For Sale
0
05-24-2003 08:21 AM


Thread Tools
Search this Thread
Quick Reply: Mazda Ties U.S. Expansion Goal to Sporty, ‘Real’ 40 MPG Cars


Contact Us - Sitemap - Advertising - Cookie Policy - Privacy Statement - Terms of Service

© 2019 MH Sub I, LLC dba Internet Brands

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.