HMT-Roger

At least seven customized versions of the 2012 Ford Focus are making the trip to this year's SEMA show, as the automaker highlights ways that buyers can add a personal twist to the hatch and sedan models.

"Millennials, which this car is all about, want to personalize every aspect of their lives-everything from laptop covers to body art, and even cars," compact car marketing manager Mike Murphy said.

Murphy said the customized cars are examples of the uniqueness that targeted Focus buyers are looking for in so many of their purchases these days.

Ford will also display the 2011 Fiesta at SEMA.

Read more: http://www.autoweek.com/article/2011...#ixzz1c1MqyfAn